Women The Abused Gender in Literature and Life free essay sample

An investigation of four books where the injury of the ladies characters are investigated. The paper investigates four books which are connected by the injury of the ladies characters The Bluest Eyes (Toni Morrison), Jasmine, (Bharati Mukherjee) Bastard Out of Carolina (Dorothy Allison), and White Oleander (Janet Fitch). The paper shows how each book includes the tale of a young lady who endured maltreatment through no flaw of her own and that in spite of the fact that they happen at various occasions, various areas and to various sorts of young ladies, they are connected. The writer addresses the string of maltreatment towards ladies, all things considered. As a little youngster she gives her quality when she spares the town ladies from a wild canine. For an incredible duration in India, Jasmine, a youthful Punjab young lady experiences a progression of changes. She is the exemplification of the fatalistic convictions of the Hindu religion as she experiences cycles that permit her to turn into a develop lady in another nation, America. We will compose a custom exposition test on Ladies: The Abused Gender in Literature and Life or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The story is told from the point of view that young lady in America as she reviews the existence she lead in India, and how she came to America. Behind her is the abuse of females. In front of her is promise for a superior life. In her is the conflict of convictions from the fatalistic Hindu, to the idealistic American. En route her name is changed a few times until she ends up with the non-ethnic Jane, rather than Jasmine.

Mohsin Hamid Essay

Mohsin Hamid is the writer of three books: Moth Smoke (distributed in 2000), a finalist for the PEN/Hemingway Award; The Reluctant Fundamentalist (2007), a million-duplicate worldwide hit that was shortlisted for the Man Booker Prize, made into an element film, and named one of the books that characterized the decade by the Guardian; and, most as of late, How to Get Filthy Rich in Rising Asia (2013). His fiction has showed up in the New Yorker, Granta, and the Paris Review and been converted into more than 30 dialects. The beneficiary of various honors, he has been called â€Å"one of his generation’s generally innovative and skilled writers† by the New York Times, â€Å"one of the most capable and officially brassy essayists of his generation† by the Daily Telegraph, and â€Å"one of the most significant scholars working today† by the Daily Beast. He additionally routinely composes articles on subjects extending from writing to legislative issues and is a supporter of distributions around the globe, including the New York Times, the Guardian, the New York Review of Books, Dawn, and La Repubblica. A self-portrayed crossbreed, he was conceived in 1971 in Lahore, Pakistan, and has lived about a large portion of his life there. The rest he has spent floating between spots, for example, London, New York, California, the Philippines, and Italy. â€Å"Moth Smoke† Moth Smoke is a hot (in the two detects) and frequently dimly diverting book about sex, medications, and class fighting in postcolonial Asia. Hamid struc-tures Moth Smoke to some degree like a homicide preliminary. On the stand is Daru, a pessimistic, hash-cherishing 28-year-old bank ramble and onetime fighter presently blamed for running over a youngster. Daru relates his decrease and fall in the wake of being terminated from the bank (a second he analyzes to a â€Å"quick evade in un-reality, such as meeting your mom when you’re tripping†) in parts that other with self-advocating monologs by the observers against him. Moth Smoke frontal areas Daru’s loafer inclination and disdain toward the nobles (with whom he relates however can't join) against a whole-world destroying foundation of atomic testing suggestive ofRobert Aldrich’s 1955 film-adaptation take onMickey Spillane’s Kiss Me Deadly. A dark horse review happens when Daru takes his rich closest companion Ozi’s spouse, Mumtaz, an iscontented youthful mother who has become a secret insightful journalist since moving back to Lahore, Pakistan, from New York. Their sentiment creates enormous warmth and smoke and Hamid leaves no alcove or corner of the fire similitude unexplored, revitalizing its original metaforce including the main play of moth and fire to the prophetically calamitous burnout of atomic war. When Daru and Mumtaz meet just because, she leaves a seething cigarette butt in an ashtray bed. â€Å"I pound mine into it,† relates Daru, â€Å"grinding until both fizzle out. Daru’s small assets disappear as the couple’s enthusiasm escalates, and their relationshipâ€not not at all like that coupling India to Pakistanâ€threatens to annihilate everybody around them. Part of the way through the book, to chill things, Hamid hurls in a lone marginally amusing section titled â€Å"what stunning climate we’re having (or the significance of air-conditioning),† in which Daru’s previous financial aspects educator examines how Pakistan’s world class â€Å"have figured out how to re-make for themselves the day to day environments of state, Sweden, without leaving the dusty fields of the subcontinent. In spite of the fact that the novel is woozy with liquor, hash, Ecstasy, and heroin, they serve less as joy vehicles than as tokens of cultural wantonness. Daru’s economic wellbeing falls considerably further when he turns into low maintenance vendor to the rich children who overpay for his products. Moving out of sight are the in-your-face Islamic â€Å"fundos,† whose one-size-fits-all devotion, Hamid proposes, has enticing characteristics no less convincing than Ozi’s pompous aria legitimizing his own debasement (he’s not a trouble maker, he contends; he just makes individuals desirous). With respect to Daru, Hamid leaves indistinct whether it’s class animosity that drives him over the edge, or the uprooted sustain he gets from awful mother Mumtaz. The Falstaffian figure of Murad Badshah, the rickshaw driver and vendor who enrolls Daru in a wack plan to thump over upscale boutiques, offers parody help. â€Å"Armed theft resembles open speaking,† says Murad. â€Å"Both offer a concise period in the spotlight, the danger of open embarrassment, the open door for swarm control. † Daru’s second at the center of attention goes astray during a sensational scene whose panicky, messed up result is unadulterated Tarantino mishegaas. By novel’s end, the ethically and monetarily ruined Daruâ€all thirst, no extinguishing, and as of late acquainted with the delights of heroin smokeâ€amuses himself by playing irregular rounds of â€Å"moth badminton† with the bugs that have overwhelmed his infertile home. The climate is empty and degenerate, the feeling of misfortune suggestive of the unfilled, congested pools that populate J. G. Ballard’s Empire of the Sun, the kind of slipstream perfect work of art Hamid clearly appreciates. Yet, Moth Smoke peruses increasingly like an extreme and strong B film, the thoughtful whose dull complexities extend the more you consider it. â€Å"The Reluctant Fundamentalist† A few books are demonstrations of mental fortitude, perhaps in light of the fact that the writer evaluates a problematic style, addresses a disagreeable topic or permits characters to make statements that nobody needs to hear. Mohsin Hamid’s epic, The Reluctant Fundamentalist, does every one of those things. Told as an all-encompassing monolog, the novel thinks about a youthful Pakistani’s right around five years in America. In the wake of exceeding expectations at Princeton, Changez had become an exceptionally respected worker at a renowned money related firm. He appeared to have accomplished the ideal American life. We know from the earliest starting point, in any case, that it won't keep going long. Changez portrays his story from a bistro in Lahore, his origination, while addressing an American man whose job is muddled. Changez lets him know, â€Å"Yes, I was cheerful at that time. I felt washed from a warm perspective of achievement. Nothing grieved me; I was a youthful New Yorker with the city at my feet. † (Tellingly, while he didn’t consider himself to be an outsider during this time, the two associates nearest to him were additionally pariahs: one â€Å"non-white,† the other a gay man who grew up poor. ) In the result of Sept. 11, as the tone of the nation turns out to be increasingly unfriendly, Changez’s corporate shroud lifts, and his life in America no longer appears to be so great. Resembling the account of Changez’s work life is the story of his sentimental inclusion with Erica, an exquisite and wealthy New Yorker who has psychological weight that in the end prompts a breakdown. The inconceivable romantic tale relax the book, permitting Changez to recount to a similar story from an alternate point of view. Both of his potential triumphs (America, Erica) have profound intrigue, yet both have been harmed, making it inconceivable for them to be a piece of Changez’s life. Hamid’s composing is most grounded when Changez is dissecting the better purposes of being an outsider, â€Å"well-enjoyed as a colorful colleague. At the point when he goes out with Erica, he takes â€Å"advantage of the ethnic special case condition that is composed into each code of etiquette† and wears a kurta and pants since his overcoat looks ratty. Afterward, when he is back in Pakistan and his folks request subtleties of his American life, he says, â€Å"It w as odd to discuss that world here, as it is odd to sing in a mosque; what is normal in one spot can appear to be unnatural in another, and a few ideas travel inadequately, if by any stretch of the imagination. † Perhaps because of communicating in Urdu and English, Hamid’s style is magnificently unmistakable. His cunning story waits in the brain, incompletely as a result of the nature and inventiveness of the upset romantic tale and mostly in light of Changez himself, who isn't generally amiable. Or on the other hand honorable. The mental fortitude of The Reluctant Fundamentalist is in the recounting an anecdote about a Pakistani man who makes it and afterward discards it since he doesn’t need it any longer, since he understands that making it in America isn't what he thought it was or what it used to be. The monolog structure takes into account a personal discussion, as the peruser and the American audience become one. It is safe to say that we are sitting opposite Changez at a table in Lahore, going along with him in an extravagant supper? Do his remarks cause us to bristle, making us increasingly awkward? Outrageous occasions call for extraordinary responses, extraordinary composition. Hamid has accomplished something exceptional with this novel, and for the individuals who need an alternate voice, an alternate perspective on the fallout of 9/11, The Reluctant Fundamentalist is well worth perusing. â€Å"How to Get Filthy Rich in Rising Asia† The city of â€Å"Rising Asia† stays anonymous, yet through the perspective of Hamid’s basic eye, we comprehend it to be a city intently taking after Lahore, Pakistan. Automatons fly overhead. Debasement, psychological oppression, and brutality are regular events. Written in a quick paced, second-individual portrayal a la Jay McInerney’s â€Å"Bright Lights, Big City,† we track our anonymous saint, referred to just as â€Å"you,† through his excursion from poor rustic kid to effective big shot of a filtered water domain. Also, â€Å"Filthy Rich’’ winds up being both an individual adventure of affection and aspiration and a pointed satiric analysis on the head-turning changes in parts of the creating scene. We initially meet our saint as a kid, â€Å"huddled, shuddering, on the stuffed earth under [his] mother’s bunk one cold dewy morning. † He’s wiped out, tainted with hepatitis E, living with his group of five of every a confined, one-room shanty.

Omega-3 Fish Oils for Bipolar Disorder Treatment

Omega-3 Fish Oils for Bipolar Disorder Treatment Bipolar Disorder Treatment Medications Print Omega-3 Fatty Acids for Bipolar Disorder Speaking from Experience By Marcia Purse Marcia Purse is a mental health writer and bipolar disorder advocate who brings strong research skills and personal experiences to her writing. Learn about our editorial policy Marcia Purse Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on July 14, 2019 Bipolar Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Your Rights JamieB / RooM / Getty Images Omega-3 fatty acids found in fish oils and flaxseed oil supplements have been recommended as for people with bipolar disorder. Studies have shown that increased intake of Omega-3 in fish oil is linked to greater volume in areas of the brain, which is associated with mood elevation and regulation and a reduction in depression. Doctors may recommend supplements to people with bipolar disorder, including flaxseed oil and Omega-3 fatty acids, found in fish oils. These are posts written by members about their personal experiences with using the nutritional supplement Omega-3 in the treatment of their manic-depressive illness. Please be aware that material contains the personal experiences and opinions of consumers and in no way should be construed as medical advice. Material may have been edited for spelling, grammar or clarity. Poor Experience With Omega-3 I have been taking omega-3 fish oils at 6 grams/day for approximately two months. I have not yet noticed any effects positive or negative. Im considering increasing to 10 grams/day as my psychiatrist informs me that seems to be the more beneficial range if I can tolerate the gastric side effects. â€"Nan Positive Experience With Omega-3 I have been using fish oil and melatonin for several months and the fish oil really works. â€"KathyMy loved-one was taking fish oils and it seemed to work for him. I havent bought any for about a month and I have seen my loved-one go down hill. I think Ill buy some more. It really seemed to help. â€"Pattie-40I have started taking Omega-3 fish oils to help me with my bipolar disorder. I am currently taking a total of 9000 mg per day broken up into three doses. â€"PhilI wanted to try something different since I was having no luck with the different meds I was taking. Ive been taking 6000 mg of fish oil (three pills am and pm). As far as I can tell, the fish oil (after about two months) seems to control my hypomania pretty well. It seems to have the same effect as the Tegretol I was takingâ€"it flattens out my highs. I still have a lot of problem with depression though.Another added benefit of the fish oil is cost ... I think you cant beat the price. I also seem to have no adverse side effects with the fish oil. â€"Sherry Taste of Omega-3 Capsules I am also taking fish oil, but I think Ill try flaxseed oil. My doctor said either one is good, but I seem to taste a fishy taste sometimes. â€"MarcieIt might be a good idea to have some sugar-free peppermints on hand; otherwise, your boyfriend may say your breath is like a rainbow trout on a crisp spring morning. â€" Scooby

What Is Glaucon s Argument On The Republic Do You Find...

What is Glaucon’s argument in the Republic? Do you find it persuasive? Give reasons for your answer. Glaucon’s argument in book II of Republic concerns the issue of justice. From the outset Glaucon explains that justice is a social contract that emerges - between people who are roughly equal in power - for the reason being that the pain of experiencing unjust actions is greater than the benefits accrued from inflicting it. (Plato, 2008) In this essay I will first outline his argument and explain how the parable of the Ring of Gyges attempts to support his theory. I will then argue that I do not find his argument plausible and it falls just short of persuading the reader. Glaucon states that all goods can be divided into three classes: things that we desire for their consequences; goods that we desire for their own sake and things we desire both for their own sake and for their beneficial consequences. Socrates believes that justice is in the latter group. Glaucon asks Socrates to prove justice is in the last group and begins defending unjust actions in the strongest way possible (Plato, 2008). Glaucon begins by arguing that people only act justly because they believe that the action will reap reward. He essentially argues that justice is a necessary evil and without it society would tear itself apart. He argues that justice is a social contract formed because the ‘disadvantages of suffering injury exceed the advantages of inflicting it’(Plato, 2008). Essentially heShow MoreRelated Plato’s Republic: Justice and Injustice in Thrasymachus Account6580 Words   |  27 PagesPlato’s Republic: Justice and Injustice in Thrasymachus Account ABSTRACT: This paper has a two-fold task. First, I show that there are three types of individuals associated with the Thrasymachean view of society: (a) the many, i.e., the ruled or those exploited individuals who are just and obey the laws of the society; (b) the tyrant or ruler who sets down laws in the society in order to exploit the many for personal advantage; (c) the stronger individual (kreittoon) or member of the society

Essay about Macbeth - Downfall Of Macbeth - 860 Words

We see in the play Macbeth that when the motivation to succeed in life becomes overpowering, other people may easily influence one and elements and one may decide on wrongful actions to achieve a goal. Some of the influences on Macbeth include the witches and the apparitions, Lady Macbeth, and lastly Macbeths own insecurities and misguided attempts to control his future. The witches and their prophecies are the first major influence on Macbeths actions. Macbeth seems happy and content with himself until the witches tell him he will be king. He begins immediately to consider murdering Duncan. quot;If good, why do I yield to that suggestion / Whose horrid image doth unfix my hair / And make my seated heart knock at my ribs, / Against†¦show more content†¦24-29). When Macbeth decides not to continue with their plan to murder Duncan, his wife urges him to act on his desires or he will think of himself as a coward. She says, quot;Art thou afeard / To be the same in thine own act and valour / As thou art in desire?quot; (I, vii. 42-44). She then makes sure he will perform the deed by taking an active role in preparing for the murder. quot;his two chamberlains / Will I with wine and wassel so convince,quot; (I, vii. 70-71) and cleaning up afterwards, quot;Give me the daggers: the sleeping, and the dead / Are but as pictures; tis the eye of childhoo d / That fears a painted devil. If he do bleed, / Ill gild the faces of the grooms withal, / For it must seem their guilt.quot; (II, ii. 69-73). After he is named king, Macbeths misery and eventual downfall is caused by his own insecurities and misguided determination to take control of his future. Firstly, the witches prophecy concerning Banquos descendants and Macbeths feeling of inferiority to Banquo lead Macbeth to arrange for the murder of Banquo and his son, Fleance. Having Banquo around him is a constant reminder to Macbeth of the evil deed he himself has committed and the knowledge that Banquos, not Macbeths children, will beShow MoreRelatedMacbeths Downfall1691 Words   |  7 PagesMacbeths Downfall In the beginning of the play Macbeth, Macbeth is a successful and noble Thane of Glamis. The witches tell Macbeth prophecies that guide him to his downfall, but in the end it was his own selfish decisions that caused his demise. The other person that is blamed for Macbeth’s destruction was his wife Lady Macbeth because she was able to manipulate and control his self-esteem by playing with his courage and bravery. However, Macbeth was only guided by his wife; he chose to play outRead MoreDownfall of Macbeth1659 Words   |  7 PagesThe tragedy of â€Å"Macbeth, by William Shakespeare, follows the fall of Macbeth from a man in a position of power with a contented life, to a man with nothing but â€Å"mouth honor† and a corrupted soul. In this essay, I wish to show to what extent Macbeth’s tragedy was his own fault. The downfall of Macbeth begins early on in the play when he and Banquo (a fellow Scottish noble) meet the witches. The witches waylay Macbeth and Banquo whilst they were on their way to meet Duncan, King of Scotland. TheyRead MoreThe Downfall of Macbeth865 Words   |  3 PagesThe Downfall of Macbeth Many of people have heard the tragedy of Macbeth by William Shakespeare. The story revolves on a sequence of misfortunate events that take place when Macbeth makes immoral decisions to be king. In the play, Shakespeare shows how power can cause corruption in a human’s brain. Macbeth himself was not a very confident person, though he had a kind soul to begin with, he was easily influenced and gullible. Through the prophecies of the evil beings, an insignificant seed was plantedRead More Macbeths Downfall Essay668 Words   |  3 Pages In William Shakespeare’s Macbeth, the main character, Macbeth, is a brave and loyal subject to the King of Scotland, but as the play progresses, his character begins to change drastically. Evil and unnatural powers, as well as his own passion to become king, take over his better half and eventually lead to his downfall. The three main factors that intertwine with one another that contribute to Macbeth’s tragic end are the prophecie s told by the three witches, Lady Macbeth’s influence, and finallyRead MoreCauses of Macbeths Downfall1445 Words   |  6 Pagesï » ¿Causes of Macbeths Downfall – Essay By Jordan Koorey Shakespeare’s Macbeth, based on a play written in 1605 explores the life journey of Macbeth as he climbs the ladder of the social hierarchy. Determined to become King, Macbeth will kill any and all that get in his way. Driven by ambition, Macbeth puts his faith in the words and prophecies of three witches after a prediction that Macbeth would gain the new title of Thane of Cawdor. Alongside with ambition, Lady Macbeth, is a key instrument toRead MoreThe Downfall of Macbeth Essay1239 Words   |  5 PagesThe Downfall of Macbeth All through the play Macbeth strives for power. This motivation affects every aspect of his life and eventually leads to his demise. Many different factors come together in deciding his ill-fated future. With his wifes cajoling and the three witches foretelling of his future, Macbeth, will stop at nothing to gain the position as King of Scotland. The witches and their prophecies are the first major influence which trigger MacbethsRead MoreMacbeth and His Downfall1613 Words   |  7 PagesShakespeare’s Macbeth, there are two factors that contributed to Macbeths ruin. One of them being more to blame: The influential character of Lady Macbeth displaying temptation towards Macbeth, or Macbeths own ambitious and insecure nature. There are questions whether Macbeths downfall might have displayed more for his own blame. In closer examination, it will be come apparent that Macbeth is more to blame for his downfall. By first examining the influential acts of Lady Macbeth that made Macbeth commitRead MoreMacbeth Downfall Analysis911 Words   |  4 PagesMacbeth is a popular play that is known all over the world. William Shakespeares play Macbeth is about a nobleman named Macbeth whose ambition is responsible for his downfall. He is corrupted as a result of his rise to power. Shakespeare succeeds in getting the audience to love Macbeth despite the fact he is much less sinned against than sinn ing. The audience is drawn to Macbeth because he is pressured by the witches, does not have a malicious nature, is ambitious, agonizes between decisions,Read MoreThe Downfall of Lady Macbeth1371 Words   |  6 PagesIn Shakespeare’s Macbeth, Lady Macbeth’s desire and ambition leads to her eventual downfall. When Lady Macbeth hears of Macbeth’s prophecy she dreams of the glory and high-standing that awaits being queen. She cannot withhold her ambitions and she is willing to manipulate fate to bring about Macbeth’s prophecy. She invokes evil spirits to be filled from head to toe with cruelty to do the evil actions necessary to make Macbeth king and to remove all remorse and pity for her action from her heart.Read MoreEssay on The Downfall of Macbeth1474 Words   |  6 PagesThe Downfall of Macbeth      Ã‚  Ã‚   Macbeth is victorious; he has just returned from the battle ground as a brutal warrior; courageous, but what is more, heroic.   At this point in the play, Macbeths reputation is rapidly growing with the rampant spread of the word of his good deeds at war.   This climaxes when his actions are acknowledged and rewarded by the title given to him by King Duncan,    No more that thane of Cawdor doth deceive our bosom interest. - Go, pronounce his present

Video Conferencing Free Essays

CompareBusinessProducts. com What to Look for in a Video Conferencing System What to Look for in a Video Conferencing System Video conferencing has become â€Å"the next best thing to being there† for many businesses. Facilitating face-to-face collaboration for people who are in different locations, it can help businesses increase productivity while saving money on business travel expenses. We will write a custom essay sample on Video Conferencing or any similar topic only for you Order Now With video conferencing, you can still have dynamic â€Å"in-person meetings† and â€Å"live† presentations and events – even if you’re on opposite ends of the country, or even in different countries. Video conferencing is also considered a â€Å"green† technology as it eliminates the carbon dioxide emissions that result from driving and air travel. But how do you know what to buy for your organization? The first step in determining this is to understand your main objectives for the system, including your usage requirements today and what they might be over the next 3-5 years. You don’t want to buy more than you need, but you do want a system that is going to scale with your business. Video conferencing has become â€Å"the next best thing to being there† for many businesses. Facilitating face-to-face collaboration for people who are in different locations, it can help businesses increase productivity while saving money on business travel expenses. With video conferencing, you can still have dynamic â€Å"in-person meetings† and â€Å"live† presentations and events – even if you’re on opposite ends of the country, or even in different countries. Video conferencing is also considered a â€Å"green† technology as it eliminates the carbon dioxide emissions that result from driving and air travel. But how do you know what to buy for your organization? The first step in determining this is to understand your main objectives for the system, including your usage requirements today and what they might be over the next 3-5 years. You don’t want to buy more than you need, but you do want a system that is going to scale with your business. Contents Key Questions o How Big Is My Audience? o Personal, Group Conferencing, or Both? Key Features to Look For o Easy Integration with Your Computer, Network, and Unified Communications Systems o Full Video and Audio Capabilities o Recording of Audio, Video, and Data o Flexible and Comprehensive Moderator and Presenter Controls o Customizable, Brand-able o Easy to Install, Easy to Use, and Easy to Maintain o Attentive, Accessible Customer Support o Competitively Priced and Great Value –  © CompareBusinessProducts. com (877) 852-5226 What to Look for in a Video Conferencing System Key Questions How Big Is My Audience? Consider the size of your audience – or the maximum number of attendees you will ever have for your video conferences, and who they are. If you plan on having international conferences, you’ll want to discuss this with your vendor to ensure all networking and equipment standards are compatible. Consider the size of the rooms where attendees will take pa rt in the video conference. Will you have 0-10 participants, up to 100, up to 500 or more? Will attendees mostly watch from their desktops, on a lap top while traveling, on a mobile device, in the board room, in a conference hall, or all of the above? Having a very clear picture of how the system will be used will enable you to make the right decision. Personal, Group Conferencing, or Both? When it comes to group or personal videoconferencing, there is a difference in what you’ll need. Essentially, all conferencing requires a camera, microphone, speaker, monitor, and a codec, which is a small â€Å"compression-decompression† program that helps large files travel across the Internet quickly. Personal videoconferencing systems are meant to work within an office or home environment and are designed for the personal computer, or now, increasingly, mobile devices. Speakers, microphones, and cameras are designed for close ups use and privacy. These systems now enable rich media collaboration, data sharing, and instant messaging. Group conferencing equipment is obviously more complicated, requiring cameras that â€Å"pan,† â€Å"tilt,† and â€Å"zoom,† as well as projectors, large flat panel monitors and other displays, microphone pods, and a variety of speakers. Key Features to Look for in a Video Conferencing System Easy Integration with Your Computer, Network, and Unified Communications Systems You’ll want to make sure that the system you buy easily integrates with your existing technologies, including your phone systems, the type of computers employees use, existing flat screen monitors, speakers, etc. You’ll want to check to see if the system complies with current standards or if they are proprietary technologies. You want a system that will communicate freely with all other standards-based systems vs. nly with products from the same manufacturer. You don’t want to invest in a system that will become obsolete within a short period of time  © CompareBusinessProducts. com (877) 852-5226 3 What to Look for in a Video Conferencing System Full Video and Audio Capabilities It may seem obvious, but make sure your system can play actual videos during the video conference, not just a PowerPoint presentation or other documen t. You’ll want high definition for best viewing quality. In addition, many systems provide a variety of screen layouts, so that attendees can simultaneously watch a video in one section of the screen, the presenter in another, and attendees in another. The system should have a video gateway that performs the translation between various technology protocols, including audio and video encoding formats used by the other components. When it comes to audio capabilities, make sure the system is going to be versatile and loud enough for your audience to hear it, and that is complies with broad standards. Recording of Audio, Video, and Data Your system should enable you to record the audio, video, and even data portions of your conference. It can be very useful to record important, interactive presentations to share with others, such as hosting on your company’s website Intranet, or even YouTube for later viewing. Flexible and Comprehensive Moderator and Presenter Controls Easy to use and comprehensive controls are essential, especially when it comes to live presentations and meetings. Your conference moderator should be able to control who’s presenting, what attendees can view and hear, screen resolution, bandwidth, phone call admission, call routing, and more. You’ll also want a system that can pass control of the conference to other presenters to create a dynamic and interactive meeting. Controls should also include presentation mode, when the focus needs to be solely on the presentation and not interactive dialogue and desktop sharing for flexibility, for example going back and forth between presentation decks to a website to a video. Customizable, Brand-able While you’re buying this system from a vendor whose brand will undoubtedly be showing up on the equipment, you’ll also want to make sure your organization’s branding appears for your conference – so you want a system that is customizable and flexible enough to display your company’s look and feel in the presentation and visuals.  © CompareBusinessProducts. com (877) 852-5226 4 What to Look for in a Video Conferencing System Easy to Install, Easy to Use, and Easy to Mainta in Check to make sure the system is not so complicated that it’s unusable, or even that some of the key features are not usable. It should have a clear, concise, and easy to use menu and an intuitive user interface. Many IT people have a knack for learning how to use new technologies. For this reason, have a few others in your organization try it out and use it before buying. Attentive, Accessible Customer Support When it comes to video conferencing, you cannot underestimate how important customer support is – including technical support – for your system. A video conference is a live event with a live, interactive audience. When something goes wrong, and all too often with new technologies it will – it’s like a dropped phone call during a critical business negotiation – but to the 1,000th degree. You want to make sure that you can access support and get solutions ASAP if you have any issues with your equipment or connection. Competitively Priced and Great Value Today, the popularity of video conferencing among businesses has skyrocketed, and hence there are many players who have entered the market. This is good news for buyers because these companies are competing for your business. You want a company that has a good track record of success and one that can prove it with existing customers testimonials, case studies, and references. And as with other parts of your business, be clear about your objectives first and what you aim to achieve with your video conferencing system, including your return on investment, before you open up your wallet.  © CompareBusinessProducts. com (877) 852-5226 5 How to cite Video Conferencing, Essay examples

Good Charlotte free essay sample

Picture this: twin brothers, Benji and Joel inspired bythe Beastie Boys Ill Communications tour recruit three high schoolbuddies, and are soon playing local radio shows in the D.C. area. A 13-trackself-titled LP and a sold-out East Coast tour with Lit follow. Meet the band GoodCharlotte. Their self-titled album is a combination ofpop/punk/ska/hip-hop melodies, and surprisingly heartfelt ballads. Five new faceswill do the punk-rock scene some good, and even bring variety to the music. Thetracks are sung with considerable sincerity, as opposed to raucous adolescence ala fellow rockers Blink 182. All the tracks on the album areautobiographical. Major topics include social rejection, inadequacy and atroubled childhood. As quoted from the lead single Little Things,The rich kids had convertibles and we had to ride the bus/Like the time wemade the baseball team/But they still laughed at us/Like the time that girl brokeup with me cause I wasnt cool enough. We will write a custom essay sample on Good Charlotte or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Good Charlottes recentnotoriety is in great part due to appearances on MTVs Say WhatKaraoke and Instant Gratification, along with a spot on thesoundtrack of teen comedy flick, Dude, Wheres My Car? GoodCharlottes influences range from The Clash to the Beach Boys, to Depeche Mode.Its not surprising that Good Charlotte cannot be categorized into just one genreof music. Hybrid hip-hop/punk rock and a thank-you note set to music are stylesincluded on the album. Joining them are riffs that clearly resemble earlysurf-pop music, and repetitive choruses glossed over with super-sweet popmelodies are sure to stick in your head for days. Meanwhile, the bandendeavors to build up its fan base the old-fashioned way, touringwith MxPx and Slick Shoes.

Cloud Computing White Paper Essay Example

Cloud Computing White Paper Essay Cloud computing is a â€Å"newsworthy† term in the IT industry in recent times and it is here to stay! Cloud computing is not a technology, or even a set of technologies – it’s an idea. Cloud computing is not a standard defined by any standards organization. Basic understanding for Cloud: â€Å"Cloud† represents the Internet; Instead of using applications installed on your computer or saving data to your hard drive, you’re working and storing stuff on the Web.Data is kept on servers and used by the service you’re using; tasks are performed in your browser using an interface/ console provided by the service. A credit card and internet access is all you need to make an investment in technology. Business will find it easier than ever to provision technology services without the involvement of IT. There are many definitions available in the market for Cloud Computing but we have aligned it with NIST publication and with our understanding.NIST def ines cloud computing by describing five essential characteristics, three cloud service models, and fur cloud deployment models. Cloud Computing is a self service which is on demand, Elastic, Measured, Multi-tenant, Pay per use, Cost-effective and efficient. It is the access of data, software applications, and ad computer processing power through a cloud or a group of many on line/demand resources. Tasks are assigned to a combination of connections, software and services accessed over a network. This network of servers and connections is collectively known as â€Å"the cloud. Cloud service delivery is divided among three fundamental classifications referred as the â€Å"SPI Model. † Cloud computing  is the delivery of computing and storage capacity  Ã‚  as a service  to a community of end-recipients. The name comes from the use of a cloud-shaped symbol  as an abstraction for the complex infrastructure it contains in system diagrams. Cloud computing entrusts services w ith a users data, software and computation over a network. There are three types of cloud computing: * Infrastructure as a Service  (IaaS), * Platform as a Service  (PaaS), and Software asd a Service  (SaaS). The business model,  IT as a service  (ITaaS), is used by in-house, enterprise IT organizations that offer any or all of the above services. Using software as a service, users also rent application software and databases. The  cloud providers  manage the infrastructure and platforms on which the applications run. End users access cloud-based  applications  through a  web browser  or a light-weight desktop or  mobile app  while the business software  and users data are stored on servers at a remote location.Proponents claim that cloud computing allows enterprises to get their applications up and running faster, with improved manageability and less maintenance, and enables IT to more rapidly adjust resources to meet fluctuating and unpredictable busine ss demand. Cloud computing relies on sharing of resources to achieve coherence and  economies of scale  similar to a  utility  (like the  electricity grid) over a network. At the foundation of cloud computing is the broader concept of  converged infrastructure and  shared services.The origin of the term  cloud computing  is obscure, but it appears to derive from the practice of using drawings of stylized clouds to denote networks in diagrams of computing and communications systems. The word  cloud  is used as a metaphor for the Internet, based on the standardized use of a cloud-like shape to denote a network on telephony schematics and later to depict the Internet in  computer network diagrams  as an abstraction of the underlying infrastructure it represents. The cloud symbol was used to represent the Internet as early as 1994.In the 1990s,  telecommunications companies  who previously offered primarily dedicated point-to-point data circuits, began offe ring  virtual private network  (VPN) services with comparable quality of service but at a much lower cost. By switching traffic to balance utilization as they saw fit, they were able to utilize their overall network bandwidth more effectively. The cloud symbol was used to denote the demarcation point between that which was the responsibility of the provider and that which was the responsibility of the users. Cloud computing extends this boundary to cover servers as well as the network infrastructure.The underlying concept of cloud computing  dates  back to the 1950s; when large-scale  mainframe  became available in  academia  and corporations, accessible via  thin clients  /  terminal  computers. Because it was costly to buy a mainframe, it became important to find ways to get the greatest return on the investment in them, allowing multiple users to share both the physical access to the computer from multiple terminals as well as to share the  CPU  time, eliminating periods of inactivity, which became known in the industry as  time-sharing.As computers became more prevalent, scientists and technologists explored ways to make large-scale computing power available to more users through time sharing, experimenting with algorithms to provide the optimal use of the infrastructure, platform and applications with prioritized access to the CPU and efficiency for the end users. John McCarthy  opined in the 1960s that computation may someday be organized as a  public utility. Almost all the modern-day characteristics of cloud computing (elastic provision, provided as a utility, online, illusion of infinite supply), the comparison to the electricity industry and the use of public, private, government, and community forms, were thoroughly explored in  Douglas Parkhill’s 1966 book,  The Challenge of the Computer Utility. Other scholars have shown that cloud computings roots go all the way back to the 1950s when scientist  Herb Grosch  (the author of Groschs law) postulated that the entire world would operate on dumb terminals powered by about 15 large data centers.Due to the expense of these powerful computers, many corporations and other entities could avail themselves of computing capability through time sharing and several organizations, such as GEs GEISCO, IBM subsidiary The Service Bureau Corporation, Tymshare (founded in 1966), National CSS (founded in 1967 and bought by Dun ;amp; Bradstreet in 1979), Dial Data (bought by Tymshare in 1968), and  Bolt, Beranek and Newman  marketed time sharing as a commercial venture.The ubiquitous availability of high capacity networks, low cost computers and storage devices as well as the widespread adoption of  hardware virtualization,  service-oriented architecture, autonomic, and utility computing have led to a tremendous growth in cloud computing. After the  dot-com bubble,  Amazon  played a key role in the development of cloud computing by mod ernizing their  data centers, which, like most  computer networks, were using as little as 10% of their capacity at any one time, ust to leave room for occasional spikes. Having found that the new cloud architecture resulted in significant internal efficiency improvements whereby small, fast-moving two-pizza teams could add new features faster and more easily, Amazon initiated a new product development effort to provide cloud computing to external customers, and launched Amazon Web Service (AWS)  on a utility computing basis in 2006. [14][15] In early 2008,  Eucalyptus  became the first open-source, AWS API-compatible platform for deploying private clouds.In early 2008,  OpenNebula, enhanced in the RESERVOIR European Commission-funded project, became the first open-source software for deploying private and hybrid clouds, and for the federation of clouds. In the same year, efforts were focused on providing quality of service  guarantees (as required by real-time interac tive applications) to cloud-based infrastructures, in the framework of the IRMOS European Commission-funded project, resulting to a real-time cloud environment.By mid-2008, Gartner saw an opportunity for cloud computing to shape the relationship among consumers of IT services, those who use IT services and those who sell them  and observed that organizations are switching from company-owned hardware and software assets to per-use service-based models so that the projected shift to computing will result in dramatic growth in IT products in some areas and significant reductions in other areas. On March 1, 2011, IBM announced the  Smarter Computing  framework to support Smarter Planet.Among the various components of the Smarter Computing foundation, cloud computing is a critical piece. In 2012, Dr. Biju John and Dr. Souheil Khaddaj describe the cloud as a  virtualized,  semantic source of information: Cloud computing is a universal collection of data which extends over the i nternet in the form of resources (such as information hardware, various platforms, services etc. ) and forms individual units within the virtualization environment. Held together by infrastructure providers, service providers and the consumer, then it is semantically accessed by various users.Cloud computing shares characteristics with: * Autonomic computing  Ã¢â‚¬â€ Computer systems capable of  self-management. * Client–server model  Ã¢â‚¬â€Ã‚  Client–server computing  refers broadly to any  distributed application that distinguishes between service providers (servers) and service requesters (clients). * Grid computing  Ã¢â‚¬â€ A form of  distributed  and  parallel computing, whereby a super and virtual computer is composed of a  cluster  of networked,  loosely coupled  computers acting in concert to perform very large tasks. * Mainframe computer  Ã¢â‚¬â€ Powerful computers used mainly by large organizations for critical applications, t ypically bulk data processing such as  census, industry and consumer statistics, police and secret intelligence services,  enterprise resource planning, and financial  transaction processing. * Utility computing  Ã¢â‚¬â€ The packaging of  computing resources, such as computation and storage, as a metered service similar to a traditional public utility, such as electricity. * Peer-to-peer  Ã¢â‚¬â€ Distributed architecture without the need for central coordination, with participants being at the same time both suppliers and consumers of resources (in contrast to the traditional client–server model). * Cloud gaming   Also called On-demand gaming is a way of delivering to games to computers. The gaming data will be stored in the providers server, so that gaming will be independent of client computers used to play the game. The attributes of Cloud Networking are: Scalable:  Cloud Networks scale to thousands of nodes and provide a non-blocking fabric across the en tire cloud. * Low Latency: Latency is key to improving application performance. The network needs to provide ultra-low latency in a large-scale environment. * Guaranteed Delivery: The cloud must provide predictable and reliable performance to a large number services, including HPC applications, web, video and data. * Extensible Management: Cloud Networks cross all traditional boundaries between servers, enterprise networks, and service provider networks.They need to be managed in a  hybrid  environment, often with customizations that are unique to that individual deployment. The management of the network needs to be extensible and customizable to allow such applications. * Self-Healing Resiliency: With larger scale, networks become much more critical and faults need to be contained and healed automatically. Arista Networks offers a unique Cloud Networking Platform that meet the above requirements. Please see our Products amp; Services sections for more information.In early 2008,   Eucalyptus  became the first open-source, AWS API-compatible platform for deploying private clouds. In early 2008,  Open Nebula, enhanced in the RESERVOIR European Commission-funded project, became the first open-source software for deploying private and hybrid clouds, and for the federation of clouds. [19]  In the same year, efforts were focused on providing quality of service  guarantees (as required by real-time interactive applications) to cloud-based infrastructures, in the framework of the IRMOS European Commission-funded project, resulting to a real-time cloud environment.By mid-2008, Gartner saw an opportunity for cloud computing to shape the relationship among consumers of IT services, those who use IT services and those who sell them  and observed that organizations are switching from company-owned hardware and software assets to per-use service-based models so that the projected shift to computing will result in dramatic growth in IT products in some areas a nd significant reductions in other areas. On March 1, 2011, IBM announced the  Smarter Computing framework to support Smarter Planet.Among the various components of the Smarter Computing foundation, cloud computing is a critical piece. In 2012, Dr. Biju John and Dr. Souheil Khaddaj incorporated the semantic term into the cloud Cloud computing is a universal collection of data which extends over the internet in the form of resources (such as information hardware, various platforms, services etc. ) and forms individual units within the virtualization environment. Held together by infrastructure providers, service providers and the consumer, then it is semantically accessed by various users. (CLUSE 2012), Bangalore, April 2012 Cloud computing is all the rage. Its become the phrase du jour, says Gartner senior analyst Ben Pring, echoing many of his peers. The problem is that (as with Web 2. 0) everyone seems to have a different definition. As a metaphor for the Internet, the cloud i s a familiar cliche, but when combined with computing, the meaning gets bigger and fuzzier. Some analysts and vendors define cloud computing narrowly as an updated version of utility computing: basically  virtual servers  available over the Internet. Others go very broad, arguing anything you consume outside the firewall is in the cloud, including conventional  outsourcing.Cloud computing comes into focus only when you think about what IT always needs: a way to increase capacity or add capabilities on the fly without investing in new infrastructure,  training  new personnel, or licensing new software. Cloud computing encompasses any subscription-based or pay-per-use service that, in real time over the Internet, extends ITs existing capabilities. Cloud computing is at an early stage, with a motley crew of providers large and small delivering a slew of cloud-based services, from full-blown applications to storage services to spam filtering.Yes, utility-style infrastructure p roviders are part of the mix, but so are  SaaS (software as a service)  providers such as Salesforce. com. Today, for the most part, IT must plug into cloud-based services individually, but cloud computing aggregators and integrators are already emerging. InfoWorld talked to dozens of vendors, analysts, and IT customers to tease out the various components of cloud computing. Based on those discussions, heres a rough breakdown of what cloud computing is all about: 1. SaaSThis type of cloud computing delivers a single application through the browser to thousands of customers using a multitenant architecture. On the customer side, it means no upfront investment in servers or software licensing; on the provider side, with just one app to maintain, costs are low compared to conventional hosting. Salesforce. com is by far the best-known example among enterprise applications, but SaaS is also common for HR apps and has even worked its way up the food chain to  ERP, with players such as Workday. And who could have predicted the sudden rise of SaaS  desktop applications, such as Google Apps and Zoho Office? . Utility computing The idea is not new, but this form of cloud computing is getting new life from Amazon. com, Sun, IBM, and others who now offer storage and virtual servers that IT can access on demand. Early enterprise adopters mainly use utility computing for supplemental, non-mission-critical needs, but one day, they may replace parts of the datacenter. Other providers offer solutions that help IT create virtual datacenters from commodity servers, such as 3Teras AppLogic and Cohesive Flexible Technologies Elastic Server on Demand.Liquid Computings LiquidQ offers similar capabilities, enabling IT to stitch together memory, I/O, storage, and computational capacity as a virtualized  resource pool available over the network. 3. Web services in the cloud Closely related to SaaS, Web service providers offer APIs that enable developers to exploit functionali ty over the Internet, rather than delivering full-blown applications. They range from providers offering discrete business services such as Strike Iron and Xignite to the full range of APIs offered by Google Maps, ADP payroll processing, the U.S. Postal Service, Bloomberg, and even conventional credit  card processing  services. 4. Platform as a service Another SaaS variation, this form of cloud computing delivers development environments as a service. You build your own applications that run on the providers infrastructure and are delivered to your users via the Internet from the providers servers. Like Legos, these services are constrained by the vendors design and capabilities, so you dont get complete freedom, but you do get predictability and pre-integration.Prime examples include Salesforce. coms  Force. com,Coghead  and the new  Google App Engine. For extremely lightweight development, cloud-basedmashup platforms  abound, such as  Yahoo Pipes  or Dapper. net . 5. MSP (managed service providers) One of the oldest forms of cloud computing, a managed service is basically an application exposed to IT rather than to end-users, such as a virus scanning service for e-mail or an application monitoring service (which Mercury, among others, provides).Managed security services delivered by SecureWorks, IBM, and Verizon fall into this category, as do such cloud-based anti-spam services as Postini, recently acquired by Google. Other offerings include desktop management services, such as those offered by CenterBeam or Everdream. 6. Service commerce platforms A  hybrid  of SaaS and MSP, this cloud computing service offers a service hub that users interact with. Theyre most common in trading environments, such as expense management systems that allow users to order travel or secretarial services from a common platform that then coordinates the ervice delivery and pricing within the specifications set by the user. Think of it as an automated service bureau. Well-known examples include Rearden Commerce and Ariba. 7. Internet integration The integration of cloud-based services is in its early days. OpSource, which mainly concerns itself with serving SaaS providers, recently introduced the OpSource Services Bus, which employs in-the-cloud integration technology from a little startup called Boomi.SaaS provider Workday recently acquired another player in this space, CapeClear, an ESB (enterprise service bus) provider that was edging toward b-to-b integration. Way ahead of its time, Grand Central which wanted to be a universal bus in the cloud to connect SaaS providers and provide integrated solutions to customers flamed out in 2005. Today, with such cloud-based interconnection seldom in evidence, cloud computing might be more accurately described as sky computing, with many isolated clouds of services which IT customers must plug into individually.On the other hand, as virtualization and SOA permeate the enterprise, the idea of l oosely coupled services running on an agile, scalable infrastructure should eventually make every enterprise a node in the cloud. Its a long-running trend with a far-out horizon. But among big metatrends, cloud computing is the hardest one to argue with in the long term. http://www. aristanetworks. com/en/solutions http://en. wikipedia. org/wiki/Cloud_computing http://www. infoworld. com/d/cloud-computing/what-cloud-computing-really-means-031? page=0,1 Cloud Computing White Paper Essay Example Cloud Computing White Paper Essay Cloud computing is a â€Å"newsworthy† term in the IT industry in recent times and it is here to stay! Cloud computing is not a technology, or even a set of technologies – it’s an idea. Cloud computing is not a standard defined by any standards organization. Basic understanding for Cloud: â€Å"Cloud† represents the Internet; Instead of using applications installed on your computer or saving data to your hard drive, you’re working and storing stuff on the Web.Data is kept on servers and used by the service you’re using; tasks are performed in your browser using an interface/ console provided by the service. A credit card and internet access is all you need to make an investment in technology. Business will find it easier than ever to provision technology services without the involvement of IT. There are many definitions available in the market for Cloud Computing but we have aligned it with NIST publication and with our understanding.NIST def ines cloud computing by describing five essential characteristics, three cloud service models, and fur cloud deployment models. Cloud Computing is a self service which is on demand, Elastic, Measured, Multi-tenant, Pay per use, Cost-effective and efficient. It is the access of data, software applications, and ad computer processing power through a cloud or a group of many on line/demand resources. Tasks are assigned to a combination of connections, software and services accessed over a network. This network of servers and connections is collectively known as â€Å"the cloud. Cloud service delivery is divided among three fundamental classifications referred as the â€Å"SPI Model. † Cloud computing  is the delivery of computing and storage capacity  Ã‚  as a service  to a community of end-recipients. The name comes from the use of a cloud-shaped symbol  as an abstraction for the complex infrastructure it contains in system diagrams. Cloud computing entrusts services w ith a users data, software and computation over a network. There are three types of cloud computing: * Infrastructure as a Service  (IaaS), * Platform as a Service  (PaaS), and Software asd a Service  (SaaS). The business model,  IT as a service  (ITaaS), is used by in-house, enterprise IT organizations that offer any or all of the above services. Using software as a service, users also rent application software and databases. The  cloud providers  manage the infrastructure and platforms on which the applications run. End users access cloud-based  applications  through a  web browser  or a light-weight desktop or  mobile app  while the business software  and users data are stored on servers at a remote location.Proponents claim that cloud computing allows enterprises to get their applications up and running faster, with improved manageability and less maintenance, and enables IT to more rapidly adjust resources to meet fluctuating and unpredictable busine ss demand. Cloud computing relies on sharing of resources to achieve coherence and  economies of scale  similar to a  utility  (like the  electricity grid) over a network. At the foundation of cloud computing is the broader concept of  converged infrastructure and  shared services.The origin of the term  cloud computing  is obscure, but it appears to derive from the practice of using drawings of stylized clouds to denote networks in diagrams of computing and communications systems. The word  cloud  is used as a metaphor for the Internet, based on the standardized use of a cloud-like shape to denote a network on telephony schematics and later to depict the Internet in  computer network diagrams  as an abstraction of the underlying infrastructure it represents. The cloud symbol was used to represent the Internet as early as 1994.In the 1990s,  telecommunications companies  who previously offered primarily dedicated point-to-point data circuits, began offe ring  virtual private network  (VPN) services with comparable quality of service but at a much lower cost. By switching traffic to balance utilization as they saw fit, they were able to utilize their overall network bandwidth more effectively. The cloud symbol was used to denote the demarcation point between that which was the responsibility of the provider and that which was the responsibility of the users. Cloud computing extends this boundary to cover servers as well as the network infrastructure.The underlying concept of cloud computing  dates  back to the 1950s; when large-scale  mainframe  became available in  academia  and corporations, accessible via  thin clients  /  terminal  computers. Because it was costly to buy a mainframe, it became important to find ways to get the greatest return on the investment in them, allowing multiple users to share both the physical access to the computer from multiple terminals as well as to share the  CPU  time, eliminating periods of inactivity, which became known in the industry as  time-sharing.As computers became more prevalent, scientists and technologists explored ways to make large-scale computing power available to more users through time sharing, experimenting with algorithms to provide the optimal use of the infrastructure, platform and applications with prioritized access to the CPU and efficiency for the end users. John McCarthy  opined in the 1960s that computation may someday be organized as a  public utility. Almost all the modern-day characteristics of cloud computing (elastic provision, provided as a utility, online, illusion of infinite supply), the comparison to the electricity industry and the use of public, private, government, and community forms, were thoroughly explored in  Douglas Parkhill’s 1966 book,  The Challenge of the Computer Utility. Other scholars have shown that cloud computings roots go all the way back to the 1950s when scientist  Herb Grosch  (the author of Groschs law) postulated that the entire world would operate on dumb terminals powered by about 15 large data centers.Due to the expense of these powerful computers, many corporations and other entities could avail themselves of computing capability through time sharing and several organizations, such as GEs GEISCO, IBM subsidiary The Service Bureau Corporation, Tymshare (founded in 1966), National CSS (founded in 1967 and bought by Dun ;amp; Bradstreet in 1979), Dial Data (bought by Tymshare in 1968), and  Bolt, Beranek and Newman  marketed time sharing as a commercial venture.The ubiquitous availability of high capacity networks, low cost computers and storage devices as well as the widespread adoption of  hardware virtualization,  service-oriented architecture, autonomic, and utility computing have led to a tremendous growth in cloud computing. After the  dot-com bubble,  Amazon  played a key role in the development of cloud computing by mod ernizing their  data centers, which, like most  computer networks, were using as little as 10% of their capacity at any one time, ust to leave room for occasional spikes. Having found that the new cloud architecture resulted in significant internal efficiency improvements whereby small, fast-moving two-pizza teams could add new features faster and more easily, Amazon initiated a new product development effort to provide cloud computing to external customers, and launched Amazon Web Service (AWS)  on a utility computing basis in 2006. [14][15] In early 2008,  Eucalyptus  became the first open-source, AWS API-compatible platform for deploying private clouds.In early 2008,  OpenNebula, enhanced in the RESERVOIR European Commission-funded project, became the first open-source software for deploying private and hybrid clouds, and for the federation of clouds. In the same year, efforts were focused on providing quality of service  guarantees (as required by real-time interac tive applications) to cloud-based infrastructures, in the framework of the IRMOS European Commission-funded project, resulting to a real-time cloud environment.By mid-2008, Gartner saw an opportunity for cloud computing to shape the relationship among consumers of IT services, those who use IT services and those who sell them  and observed that organizations are switching from company-owned hardware and software assets to per-use service-based models so that the projected shift to computing will result in dramatic growth in IT products in some areas and significant reductions in other areas. On March 1, 2011, IBM announced the  Smarter Computing  framework to support Smarter Planet.Among the various components of the Smarter Computing foundation, cloud computing is a critical piece. In 2012, Dr. Biju John and Dr. Souheil Khaddaj describe the cloud as a  virtualized,  semantic source of information: Cloud computing is a universal collection of data which extends over the i nternet in the form of resources (such as information hardware, various platforms, services etc. ) and forms individual units within the virtualization environment. Held together by infrastructure providers, service providers and the consumer, then it is semantically accessed by various users.Cloud computing shares characteristics with: * Autonomic computing  Ã¢â‚¬â€ Computer systems capable of  self-management. * Client–server model  Ã¢â‚¬â€Ã‚  Client–server computing  refers broadly to any  distributed application that distinguishes between service providers (servers) and service requesters (clients). * Grid computing  Ã¢â‚¬â€ A form of  distributed  and  parallel computing, whereby a super and virtual computer is composed of a  cluster  of networked,  loosely coupled  computers acting in concert to perform very large tasks. * Mainframe computer  Ã¢â‚¬â€ Powerful computers used mainly by large organizations for critical applications, t ypically bulk data processing such as  census, industry and consumer statistics, police and secret intelligence services,  enterprise resource planning, and financial  transaction processing. * Utility computing  Ã¢â‚¬â€ The packaging of  computing resources, such as computation and storage, as a metered service similar to a traditional public utility, such as electricity. * Peer-to-peer  Ã¢â‚¬â€ Distributed architecture without the need for central coordination, with participants being at the same time both suppliers and consumers of resources (in contrast to the traditional client–server model). * Cloud gaming   Also called On-demand gaming is a way of delivering to games to computers. The gaming data will be stored in the providers server, so that gaming will be independent of client computers used to play the game. The attributes of Cloud Networking are: Scalable:  Cloud Networks scale to thousands of nodes and provide a non-blocking fabric across the en tire cloud. * Low Latency: Latency is key to improving application performance. The network needs to provide ultra-low latency in a large-scale environment. * Guaranteed Delivery: The cloud must provide predictable and reliable performance to a large number services, including HPC applications, web, video and data. * Extensible Management: Cloud Networks cross all traditional boundaries between servers, enterprise networks, and service provider networks.They need to be managed in a  hybrid  environment, often with customizations that are unique to that individual deployment. The management of the network needs to be extensible and customizable to allow such applications. * Self-Healing Resiliency: With larger scale, networks become much more critical and faults need to be contained and healed automatically. Arista Networks offers a unique Cloud Networking Platform that meet the above requirements. Please see our Products amp; Services sections for more information.In early 2008,   Eucalyptus  became the first open-source, AWS API-compatible platform for deploying private clouds. In early 2008,  Open Nebula, enhanced in the RESERVOIR European Commission-funded project, became the first open-source software for deploying private and hybrid clouds, and for the federation of clouds. [19]  In the same year, efforts were focused on providing quality of service  guarantees (as required by real-time interactive applications) to cloud-based infrastructures, in the framework of the IRMOS European Commission-funded project, resulting to a real-time cloud environment.By mid-2008, Gartner saw an opportunity for cloud computing to shape the relationship among consumers of IT services, those who use IT services and those who sell them  and observed that organizations are switching from company-owned hardware and software assets to per-use service-based models so that the projected shift to computing will result in dramatic growth in IT products in some areas a nd significant reductions in other areas. On March 1, 2011, IBM announced the  Smarter Computing framework to support Smarter Planet.Among the various components of the Smarter Computing foundation, cloud computing is a critical piece. In 2012, Dr. Biju John and Dr. Souheil Khaddaj incorporated the semantic term into the cloud Cloud computing is a universal collection of data which extends over the internet in the form of resources (such as information hardware, various platforms, services etc. ) and forms individual units within the virtualization environment. Held together by infrastructure providers, service providers and the consumer, then it is semantically accessed by various users. (CLUSE 2012), Bangalore, April 2012 Cloud computing is all the rage. Its become the phrase du jour, says Gartner senior analyst Ben Pring, echoing many of his peers. The problem is that (as with Web 2. 0) everyone seems to have a different definition. As a metaphor for the Internet, the cloud i s a familiar cliche, but when combined with computing, the meaning gets bigger and fuzzier. Some analysts and vendors define cloud computing narrowly as an updated version of utility computing: basically  virtual servers  available over the Internet. Others go very broad, arguing anything you consume outside the firewall is in the cloud, including conventional  outsourcing.Cloud computing comes into focus only when you think about what IT always needs: a way to increase capacity or add capabilities on the fly without investing in new infrastructure,  training  new personnel, or licensing new software. Cloud computing encompasses any subscription-based or pay-per-use service that, in real time over the Internet, extends ITs existing capabilities. Cloud computing is at an early stage, with a motley crew of providers large and small delivering a slew of cloud-based services, from full-blown applications to storage services to spam filtering.Yes, utility-style infrastructure p roviders are part of the mix, but so are  SaaS (software as a service)  providers such as Salesforce. com. Today, for the most part, IT must plug into cloud-based services individually, but cloud computing aggregators and integrators are already emerging. InfoWorld talked to dozens of vendors, analysts, and IT customers to tease out the various components of cloud computing. Based on those discussions, heres a rough breakdown of what cloud computing is all about: 1. SaaSThis type of cloud computing delivers a single application through the browser to thousands of customers using a multitenant architecture. On the customer side, it means no upfront investment in servers or software licensing; on the provider side, with just one app to maintain, costs are low compared to conventional hosting. Salesforce. com is by far the best-known example among enterprise applications, but SaaS is also common for HR apps and has even worked its way up the food chain to  ERP, with players such as Workday. And who could have predicted the sudden rise of SaaS  desktop applications, such as Google Apps and Zoho Office? . Utility computing The idea is not new, but this form of cloud computing is getting new life from Amazon. com, Sun, IBM, and others who now offer storage and virtual servers that IT can access on demand. Early enterprise adopters mainly use utility computing for supplemental, non-mission-critical needs, but one day, they may replace parts of the datacenter. Other providers offer solutions that help IT create virtual datacenters from commodity servers, such as 3Teras AppLogic and Cohesive Flexible Technologies Elastic Server on Demand.Liquid Computings LiquidQ offers similar capabilities, enabling IT to stitch together memory, I/O, storage, and computational capacity as a virtualized  resource pool available over the network. 3. Web services in the cloud Closely related to SaaS, Web service providers offer APIs that enable developers to exploit functionali ty over the Internet, rather than delivering full-blown applications. They range from providers offering discrete business services such as Strike Iron and Xignite to the full range of APIs offered by Google Maps, ADP payroll processing, the U.S. Postal Service, Bloomberg, and even conventional credit  card processing  services. 4. Platform as a service Another SaaS variation, this form of cloud computing delivers development environments as a service. You build your own applications that run on the providers infrastructure and are delivered to your users via the Internet from the providers servers. Like Legos, these services are constrained by the vendors design and capabilities, so you dont get complete freedom, but you do get predictability and pre-integration.Prime examples include Salesforce. coms  Force. com,Coghead  and the new  Google App Engine. For extremely lightweight development, cloud-basedmashup platforms  abound, such as  Yahoo Pipes  or Dapper. net . 5. MSP (managed service providers) One of the oldest forms of cloud computing, a managed service is basically an application exposed to IT rather than to end-users, such as a virus scanning service for e-mail or an application monitoring service (which Mercury, among others, provides).Managed security services delivered by SecureWorks, IBM, and Verizon fall into this category, as do such cloud-based anti-spam services as Postini, recently acquired by Google. Other offerings include desktop management services, such as those offered by CenterBeam or Everdream. 6. Service commerce platforms A  hybrid  of SaaS and MSP, this cloud computing service offers a service hub that users interact with. Theyre most common in trading environments, such as expense management systems that allow users to order travel or secretarial services from a common platform that then coordinates the ervice delivery and pricing within the specifications set by the user. Think of it as an automated service bureau. Well-known examples include Rearden Commerce and Ariba. 7. Internet integration The integration of cloud-based services is in its early days. OpSource, which mainly concerns itself with serving SaaS providers, recently introduced the OpSource Services Bus, which employs in-the-cloud integration technology from a little startup called Boomi.SaaS provider Workday recently acquired another player in this space, CapeClear, an ESB (enterprise service bus) provider that was edging toward b-to-b integration. Way ahead of its time, Grand Central which wanted to be a universal bus in the cloud to connect SaaS providers and provide integrated solutions to customers flamed out in 2005. Today, with such cloud-based interconnection seldom in evidence, cloud computing might be more accurately described as sky computing, with many isolated clouds of services which IT customers must plug into individually.On the other hand, as virtualization and SOA permeate the enterprise, the idea of l oosely coupled services running on an agile, scalable infrastructure should eventually make every enterprise a node in the cloud. Its a long-running trend with a far-out horizon. But among big metatrends, cloud computing is the hardest one to argue with in the long term. http://www. aristanetworks. com/en/solutions http://en. wikipedia. org/wiki/Cloud_computing http://www. infoworld. com/d/cloud-computing/what-cloud-computing-really-means-031? page=0,1

Encountered amongst methods Essay Example

Encountered amongst methods Essay Example Encountered amongst methods Essay Encountered amongst methods Essay Evaluation: During this trip, and whilst we were recording data, there were problems which were encountered amongst methods, results and therefore the conclusions. The first one we came across was the longshore drift survey part. The cork that was thrown into the sea was lost (poor methodology); therefore the results for this section were inaccurate as the direction/speed of the cork was not known with certainty making the results inaccurate. Because of this, the conclusion would have to be questioned as we are not able to draw a firm or accurate conclusion about the survey on longshore drift. A poor method was when we only received one cork and we were asked to record longshore drift data at two locations. This meant that only one of the two locations would be used, meaning that the results were not accurate overall making the conclusion questionable again for the longshore drift survey section. With the groyne measurements, the most accurate data available was not obtained due to safety reasons, because it would not be safe to climb onto a slippery groyne and take measurements, therefore the most accurate estimates of the groyne measurements were recorded. This was the fault in the method leading to inaccurate results as they were largely based on accurate as possible estimates. Despite this, a conclusion was made, which matched predictions we had made, meaning the data could be pretty accurate. There were limitations during the day which led to the best results possible in all categories not being obtained. There was not enough time I felt as there were some tasks which could not be completed on the day, such as the measurements of the beach and the study area, or time to repeat a couple of methods to gain the best possible results. Another limitation was not being able to go onto the top of the groyne to record data, but this is a good limitation as it is keeping our safety in mind. If this entire study was to be repeated, I would want to spend more time on all of it to get the most accurate results, to get a more accurate conclusion. As well as this, the methods used to find out data for some of the sections would have to be altered to make it better. If the methods were altered for the better, for e. g. we are given two corks and made to repeat some of the results, then more accurate data would be acquired to result in a more accurate conclusion. As well as this, not only would I want to spend more time on the practical side of the study, but also spend more time on this write-up to put the data recorded into good words and to make it as good as possible. The final matter that I would want to do if I were to do it again is to go to another coastline area and take exactly the same data as from Folkestone to compare them thoroughly as well as taking pictures to see visually how Folkestone compares to other coastlines, as well as similarities between the two. Overall, I feel this all has been pretty successful despite the inaccuracies.

Financial Performance of Morrison Plc Assignment

Financial Performance of Morrison Plc - Assignment Example Return on equity (ROE) provides information regarding how much profit the company has been able to generate in regards to its equity. A high ROE is desirable. Return on assets (ROA) tells an investor how effective a company has been at producing profits from its assets. A high metric is the desired output. The debt to equity ratio measures how much debt a company has with regards to its total equity. A low ratio is a good sign. The current ratio compares the current debt a company has in regards to its current liabilities. The formula is current assets divided by current liabilities. A high ratio is a warning because it’s a sign that the firm is having liquidity problems. Working capital is calculated by subtracting current liabilities from current assets. A positive working capital is the desired output. The quick acid ratio is calculated with the same formula as the current ratio except that in the numerator you must subtract prepaid expenses and inventory. The sales to asse t ratio represent how much revenue a company is generating in regards to its total assets. It is important to understand that in order to perform a complete analysis of the company’s performance utilizing ratio analysis the financial analyst must perform research to obtain information about the industry standard ratio performance. The results of the financial ratio analysis reflect that the performance of the company has declined between 2008 and 2009. The net margin, return on equity and return on assets metrics decreased in 2009. The current ratio went up by 4%. The company has liquidity problems evidence by its negative working capital for both 2008 and 2009. Based on the ratio analysis performed on Morrison Plc for the years 2008 and 2009 the researcher would not invest in the company. Prior to making giving this recommendation, the author would need to compare the 2009 ratio results with the industry standard.

Economics Assignment Example | Topics and Well Written Essays - 2000 words - 3

Economics - Assignment Example Manufacturers are essentially limited to the manufacturing of mobile handsets and accessories and supply them to the mobile phone network service providers. Most of the major manufacturers of mobile phone sets are however, foreign and UK imports mobile phones. Major manufactures of mobile phone handsets include Nokia, Samsung, Apple, Sony Ericson are all foreign firms providing mobile phone handsets and other accessories to the service providers.1 Network operators offer airtime and data services to the end users as well as other tied services. They also offer services to indirect services providers as well as the virtual network service providers. They also sell packages to the customers as well as to the dealers to provide pay as you go as well as other bundled services to end users. Dealers actually operate through their retail outlets and offer mobile phone handsets as well as services obtained from the network operators. Though there are large numbers of smaller and independent dealers however, market seems to be dominated by the few very large dealers such as phone4U and other dealers. The growth of mobile phone networks in UK started during 1985 when government started to de-regulate the market. Since then there has been mushroom growth of the mobile networks in the country. Over the period of time, new services have been added thus increasing the overall depth and breadth of the market. (Doyle and Smith, 1999) Some estimates suggest that there are more than 80 million users of mobile phone data services across the country. Such growth in the market therefore suggests that UK is one of the growing markets for the mobile phone networks. What is also critical to understand that the overall number of service providers have remained limited despite such growth in the market. Initially very few operators were allowed to operate however the overall inclusion rate has increased in the recent past. Firms like Orange, O2, and Vodafone

Leadership in Organizational Settings

Leadership in Organizational Settings Leadership can be defined as the ability to influence, motivate, and enable other people to contribute toward the effectiveness and success of the organizations of which they are members (McShane, S.l., Von Glinow, 2010). The competency perspectives try to identity the characteristics of effective leaders. The leaders might have specific personality characteristics, such as positive self-concept, integrity, drive, and leadership motivation, knowledge of the business, cognitive and practical intelligence, and emotional intelligence. Besides that, the behavioural perspective of leadership identifies two types of leader behaviour, people-oriented and task-oriented (McShane, S.L., Von Glinow, M.A., 2012). The contingency perspective of leadership takes the view that effective leader diagnose the situation and adapt their style to fit the situation. There are four leadership styles in path-goal model: directive, supportive, participative, and achievement oriented and several contingencies relating to the characteristics of the employee and of the situation (Bolman Deal, 1991). According to the founders, there are two other contingency leadership theories include the situational leadership theory and Fiedlers contingency theory. Transformational leaders create a strategic vision, communicate that vision through framing and build commitment toward the vision. In this topic, cultural values also influence the leaders personal values, which is turn influence men or womens leadership practices. 1.2 Background of the Company: AirAsia In this assignment, we try to probe the leadership style of AirAsia. AirAsia is an airline company in Kuala Lumpur, Malaysia. It is focusing on low-cost with the dream of making flying possible for everyone. Tony Fernandes, the CEO of the AirAsia, who is the founder of Tune Air Sdn. Bhd. He is the one who introduced the budget no-frills airline. Now AirAsia is the largest low cost airline in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low Cost Carrier Terminal (LCCT) which is located at Kuala Lumpur International Airport (KLIA). The vision of AirAsia is to be the largest low cost airline in Asia and serving three billion people who are currently underserved with poor connectivity and high fares. There are four mission of AirAsia: to be the best company to work for whereby employees are treated as part of a big family; to build a globally recognised ASEAN brand; to accomplish the lowest c ost so that everyone can fly with AirAsia and sustain the highest quality product, enchanting technology to reduce the cost (Company Profile of AirAsia Berhad, 2013) 2.0 CONTENT 2.1 Competency perspective of leadership Competencies encompass a broad range of personal characteristics, including knowledge, skills, abilities, and values. Personal characteristics significantly influence leadership emergence the perception that someone is a leader in a leadership situation. (Steven L. McShane, Mary Ann Von Glinow, 2010). Leadership competencies can be grouped into seven categories such as: Emotional intelligence The important attribute of effective leaders. The leaders ability to monitor his or her own and others emotions, discriminate among them, and use the information to guide his or her thoughts and actions. Integrity Integrity refers to the leaders truthfulness and tendency to translate words into deeds. This characteristic is sometimes called authentic leadership because the individual acts with sincerity. Drive Drive represents the inner motivation that leaders posses to pursue their goals and encourage others to move forward with theirs. Drive inspires inquisitiveness, an action orientation, and boldness to take the company into uncharted waters. Leadership motivation The leaders need for socialized power to accomplish team or organizational goals. Effective leaders try to gain power so they can influence others to accomplish goals that benefit the team or organization. Self- confidence The leaders belief in his or her own leadership skills and ability to achieve objectives. Effective leaders are typically extroverted such as outgoing, sociable, talkative, and assertive, but they also remain humble. Intelligence The leaders above-average cognitive ability to process enormous amounts of information. Leaders have superior ability to analyze a variety of complex alternatives and opportunities. Knowledge of the business The leaders tacit and explicit knowledge about the companys environment, enabling him or her to make more intuitive decisions. 2.2 Transformational leadership Transformational leadership is about leading changing the organizations strategies and culture so that they have a better fit with the surrounding environment. Transformation leaders are change agents who energize and direct employees to new set of corporate values and behaviors. They create, communicate, and model a shared vision for the team or organization, and they inspire followers to strive for that vision. Next, Transformational leadership is particularly essential in organizations that require significant alignment with the external environment. There are several elements of transformational leadership: Create a strategic vision It refers transformational leaders establish a vision of the companys future state that engages employees to achieve objectives they didnt think possible. Strategic vision creates a higher purpose or superordinate goal that energizes and unifies employees. A strategic vision might originate with leader, but it is just as likely to emerge from employees, clients, suppliers, or other stakeholders. Communicate the vision It refers transformational leaders communicate meaning and elevate the importance of the visionary goal to employees. They frame messages around a grand purpose with emotional appeal that captivates employees and other corporate stakeholders. Framing helps transformational leaders establish a common mental model so that the group or bring their visions to life through symbols, metaphors, stories, and other vehicles that transcend plain language. Metaphors borrow images of other experiences, thereby creating richer meaning of the vision that has not yet been experienced. Model the vision Modeling the vision is also important because it builds employee trust in the leader. The greater the consistency between the leaders words and actions, the more employees will believe in and be willing to follow the leader. Build commitment toward the vision Build commitment toward the vision which is transforming a vision into reality requires employee commitment. Transformational leaders words, symbols, and stories build a contagious enthusiasm that energizes people to adopt the vision as their own. Leaders demonstrate a can do attitude by enacting their vision and staying on course. Their persistence and consistency reflect an image of honesty, trust, and integrity. Lastly, leaders build commitment by involving employees in the process of shaping the organizations vision. Application Competency Perspective of Leadership 1. Leadership motivation Toni Fernandes was a leadership motivation leader. He was very accessible to the media was entirely committed to his business. He tries to gain power and influence others to accomplish goals that benefit the team or organization. For example, he wore AirAsias official T-shirt and office red rap cap to almost every official function and sometimes he will serve the customers on the plane together with employees. (Tony Fernandes, 2012) He had done this action because he wanted to motivate his employees move toward together to achieve the goals. Besides that, Tony Fernandes was an outgoing, sociable and talkative person. He gave his phone number to all the media representatives, and was himself advertisement for his company. Although he was a Group Chief Executive Officer of AirAsia, but he also remain humble in front of others. Because of his personal characteristic and attitude, he was able to achieve their companys objectives and goals. He had became a good example for his employees, so that employees willing to follow him to accomplish the goals. 2. Intelligence Tony Fernandes was an intelligence leader. He had superior ability to analyze a variety of opportunities and alternatives. He had a good vision of the future because he was exploited the markets opportunities well. AirAsias vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. (AirAsia Corparate Profile, 2012) Although the context was not very beneficial to enter the market, but Tony Fernandas chose to take the risk. He believed that he and his management team were able to analyze and manage the opportunities and alternatives with their intelligence. For example, Tony Fernandes had used his intelligence and finally transformed AirAsia from a heavily-indebted subsidiary into an industry player. Besides that, Tony Fernandes had started a hotel chain, Tune Hotels which is based on the no-frills concept by using his intelligence. He had involved in different industry in the marketplace. 3. Knowledge of the business Tony Fernandes had the knowledge about the business and companys environment which can enable him to make more intuitive decisions. For example, Tony Fernandes was the first person who entered the market segment of low costs and no frills. He did not take risks only by taking over AirAsia, but also in its drastic changes. Since the creation, he continually brought a lot of innovative concepts, such as, booking services for hostels, travel insurance, online booking and check-in, car rental, holiday products, credit card or medical care. He also deeply changed the business model of the airline company which is choosing a low-cost and no-frills strategy and moved down the value chain. Throughout the changes that had made by Tony Fernandes, we believe that Tony Fernandes had enough knowledge about the business. With this knowledge, he was able to achieve companys objectives and goals. 4. Drive Tony Fernandes was a leader who motivates and drives his employees (Allstars) to pursue their goals and encourage them to move forward with him. In AirAsia, Tony Fernandes had tried to introduce something in the management philosophy, where he wants people to pursue their dreams, pursue their passion. For example, Tony Fernandess childhood dreams included running an airline, owning an English football club and an owning Formula One racing team. (Tony Fernandes, 2012) Thus, Tony Fernandes decided to achieve and fulfill his dream by buying an existing airline and started to transform it into an industry player. At the same time, Tony Fernandes also encourage his employees (Allstars) to pursue their passion and drive them to move toward the goals. He had created an environment where people can learn, grow and do what turns them on. Because of this, employees were being motivated by Tony Fernandes and they started to pursue their goals together with Tony Fernandes. Transformational leadership 1. Create a strategic vision Tony Fermandes is a chief executive officer or director AirAsia Berhad and he is transformational leader because the business model of the airasia are changed by him which is Now everyone can fly a low-cost and no-frills strategy and moved down the value chain. It also has successful swiftly broken travel norms around the globe and has risen to become the best of the world. Tony Fermandes mortgaged his home and sank his savings to invest Airasia Company (Alesia Sion, 2012). Tony Fermandes have develop strategic vision of the company to which is Airasia be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. As we know that, nowadays many airplane companies come out different strategies to make their company better than competitors so he has create a good vision for doing their business once he takeover the company. Form the year 2004, Airasia had achieved the low-cost airline awards is the low cost airline in the world. It proved that he successful to accomplish his company vision. 2. Communicate the vision Next, Tony Fermandes work hard to create an environment where employees can learn, grow and do what they should do in company. He also encourages employees to pursue their passions love their jobs at AirAsia based on their environment. Besides that, the nice quoted part every month he spends a day as a baggage-handler; every two months, a day as a cabin crew; every three months, a day as a check-in clerk (Shashank Nigam, 2009) to describe he always change jobs to get experience with different department. He also established a culture department to pass the message and hold parties. The workplace are different the traditional hierarchal Asian population which open plan workplace so that all employees can meet him by anytime. 3. Model the vision He also modeled the vision of the company which is to prove that he not only talks also enacts it to let everyone fly by providing low-cost airfares. Furthermore, the CEO Airasia Tony fernandes personal credo is dream the impossible, believe the unbelievable, and never take no for an answer. There was a real example which is started AirAsia Thailand, Tony was asked by a women about she wanna be a pilot, then tony replied that if she qualify he will hire her as a pilot. Lastly, she did and became a first officer and subsequently now she is a full-time captain and flying in the plane (Chris Forrest Harvey, 2012). This show that he let everyone can fly and also let everyone have the opportunity to become his workers help them to achieve their own dreams. 4. Build commitment toward the vision Lastly, Tony fernandes build commitment toward vision which transforms the vision in reality. He desire to start low-cost airline company then he has create the good vision of the company to let everyone can fly in reality. Therefore, AirAsia keep promote promotion package with low prices for customers to enjoy low prices fly to different places. AirAsia fares are significantly lower than those other airline service providers, websites fares also cheaper than frontline counter price and having free seats promotion to give the customers opportunity to enjoy and also for those who cannot afford the prices. It is to accomplish the vision everyone can fly in reality. Besides that, He break down hierarchy to encourage employees to speak out and breaking down walls for example he sit with his employees in an open floor plan and also let his contact number to his employees so they can just call, e-mail and SMS him directly and solve it quickly which do not need go through any department. Ev en the lowest ranking officers also can have his phone number to contact him directly which means he treats everyone as equal and willing to commit to their needs (Shashank Nigam, 2009). Disadvantages One main issue in related with Air Asia in leadership in organizational settings in which the competency perspective of Tony Fernandes may have several limitations. The leadership that Tony Fernandes applied might assume that the same personal characteristics are equally important in all situations. This may be false assumption as this perspective is too complex to have universal list of traits to apply to every conditions. Other than Air Asia, Tony Fernandes is the chairman for the Queens Park Rangers Football Club. Tony Fernandes keeps defend the football club with his own competency perspective that QPR football club that the club can overcome their conflict. This shows that Tony Fernandes had used the same personal characteristics equally in all situations whether in Air Asia or the QPR football club. The second limitations would be that the leadership Tony Fernandes has might influence only peoples perception that someone is leader, not whether Tony Fernandes makes a difference to the organizations success. This perspective only shows Tony Fernandess leadership potential instead of leadership performance. Therefore, it doesnt shows that the effectiveness of Tony Fernandess leadership compares to other perspective of leadership. One issue we can see that in the Air Asia wordpress showed that Tony Fernandes had cheated on the price of the shares of Air Asia. But then it was found out by the Australians effective enforcement that Melboure Federal Court imposed a huge fine of Aussie dollars 300,00 on Air Asia and Air Asia X for this misleading website information cheating its customers concealing charges of taxes. Why does this issue happen? It is simply because the dropping by the angry customers whore also the shareholders that would not trust anymore on Tony Fernandez and Air Asia over their scamming businesses deals and unfair deals to the customers. As for transformational leadership applies by Tony Fernandes, it can be only mention in general that leaders that are transformational when they successfully bring out the change, rather than when they engage in certain behaviors we call transformational. Therefore without the success done by Tony Fernandes towards the vision of Air Asia, Tony Fernandes would not be entitled of this perspective leadership. 3.0 RECOMMENDATION Competency perspective of leadership A company can achieve success if the leader can execute that the competencies that is difficult for others to replicate. In this competency perspective of leadership, Tony should organize a team to identify new directions or actions for the whole management. Besides that, he should often organize a meeting of the employee to discuss and clarify what they will need to do differently as a result of changes in the company. Problem solving or decision making process with the management team will be another alternative for Tony to have a better competency perspective of leadership. Emotional intelligence is an important skill that a leader required to influence his/her employee to perform well in their job. Therefore, Tony should have a good management for his emotional to prevent a conflict with his employee or having a wrong perspective decision due when his emotional level is low. Good leaders know their strengths and limitations, so they able to control their emotions and behaviors. Thus, Tony needs to strive for his personal development by engaging in continuous learning. Based on the learning, Tony should be able to adapt to stressful situations and be able to maintain a balance between his work and non-work lives. Lastly, Tony should have a leadership to maximize the potential of others and motivate them to attain shared goals. He must be able to manage individual and group performance with an understanding of group dynamics and team building. Tony needs to provide the drive for his employees to make them have better work performances. He should be understanding and be empathic toward individuals emotions and be able to resolve conflicts in a respectful manner. One of the ways to motivate the employee is to create a slogan of company to improve mutual relationship between company and employees. Besides that, Tony should play as a role model with competency attributes for his employees, and that will create a drive to make them set Tony Fernandes as a target to surpass. Transformational leadership Transformational leaders have the capability to successfully achieve the objective because of four attributes which including charisma, the ability to provide inspirational motivation, the ability to stimulate intellectually, and the ability to offer individualized consideration. According to Barnerji and Krishnan (as citied in Kasturi, 2012) a good transformational leader must possess the ability of articulating a convincing and realistic vision and focus others towards a new critical path. In certain circumstances, a company may need to be redesigned to support the whole transformational leadership. As we know, create a strategic vision is a fundamental element of a transformational leader to become successful. Tony Fernandes need to create and communicate his vision thus stimulate discussions with his subordinates. For example, he may run brainstorming meetings with the subordinates to present new organizational models. With this, the employees will be more understand on the company objectives and to have better job performances. Charisma is another important component to which a leader to behaves in commendable ways that cause employees to identify with the leader. Tony also needs to be a role model for their followers with having a clear set of values and demonstrating them in every decision. The leader and followers must build a mutual trust between each other on a solid moral and ethical foundation (Covey, 2007). Besides that, the leader must create an inspirational motivation for the employees as the motivation is appealing and inspiring to employees. For example, Tony Fernandes can communicate optimism about future goals with his employees to provide a motivation for them to perform better in the work field. It is important that this visionary aspect of leadership be supported by communication skills that allow the leader to articulate his vision with precision and power in a convincing and persuasive way. Therefore, a good communication skill is required to complete this element of being a transformational leader. Furthermore, Tony should acts as a mentor or instructor to the employee and listens to their apprehensions and needs. Tony can encompass the need to respect and celebrate with the employees for their individual contribution for the company. Tony can reward to those contributed employees for their good performance in job, this can motivate the employee to have a better commitment on their job. This way not only educates the next generation of leaders, but also fulfills the individuals need for self-actualization, self-fulfillment, and self-worth. It also naturally propels followers to further achievement and growth. According to Burns (as citied in Arachchi, 2012), it show that transformational leader as reflecting the traits and behaviors are required for initiating change. These leaders need to identify themselves as change agents and take responsibility for transformation. Generally, they are risk takers and courageous, believe in and trust people, have a clear values in motivation. In other words, Tony needs to deal with complexity, ambiguity and uncertainty and share his vision with the employees. To fulfill this element, Tony should show his confidence of taking risk in doing business and prove to his employees that he has the ability to do so. With that, the employees will be influenced by his leadership and help the company to achieve the goal. Recommendations Other Relevant Theory Other than competency and transformational perspective leadership, there is another theory that can be applied by Tony Fernandes to solve the problem which is implicit leadership perspective. The competency and transformational leadership perspectives make the basic assumption that leaders make a difference. However, leadership also involves followers perception about the characteristics and behaviors of a leader. This perceptual perspective of leadership is collectively called implicit leadership theory (Steven L. McShane, Mary Ann Von Glinow, 2010). According to the implicit leadership theory, everyone has leadership prototypes which they use to evaluate the leaders effectiveness. Employees are more willing to allow someone to influence them as a leader if that person looks and acts like their prototype of a leader. Tony Fernandes should possess a good leadership prototype as he is the CEO of Airasia. These prototypes can be developed through socialization within the family and society, shape employees expectations and acceptance of others as leader, and this in turn affects employees willingness to serve as followers. Such leadership prototypes not only support Tony Fernandess role as a leader, they also form employees perception of the leaders effectiveness. If Tony Fernandes acts consistently with employees prototypes, they are more likely to believe that he is an effective leader. Besides that, as mentioned earlier, the leadership that Tony Fernandes applied might assume that the same personal characteristics are equally important in all situations, but this may be false assumption as this perspective is too complex to have universal list of traits to apply to every conditions. Therefore, the contingency perspective of leadership plays an important role to help Tony Fernandes to solve the problem. The contingency perspective of leadership is based on the idea that most appropriate leadership style depends on the situation. It assumes that effective leaders must be both insightful and flexible (Steven L. McShane, Mary Ann Von Glinow, 2010). Tony Fernandes should put efforts to choose and enact different styles to match the uncertainty situation. Moreover he must have high emotional intelligence so that he can diagnose the circumstances and match his behaviors accordingly. 4.0 CONCLUSION The studied prove that there are two leadership theories have been implementing in the company, AirAsia: competency perspective of leadership and transformational leadership. There are seven dimensions has been found in competency perspective of leadership such as emotional intelligence, integrity, drive, leadership motivation, self-confidence, intelligence and knowledge of the business. However, Tony Fernandes only apply leadership motivation, intelligence, drive and knowledge of business in his business. Emotional intelligence and drive are recommended implement to the business to prevent the conflict with the employees and to increase the team performance. For the transformational leadership, it emphasizes to create a strategic vision, communicate the vision, modeling and build commitment toward the vision. In this case, Tony Fernandes has successfully applied all the four dimensions of the transformational leadership in the business. In the recommendation part, the need to create and communicate vision thus stimulate discussion with subordinates is a must to Tony Fernandes. He also need to create an inspirational motivation for the employees and communicate with employees will help them perform better in their work field. Hence, a good communication skill is required to being a transformational leader. Besides that, Tony needs to deal with complexity, ambiguity and uncertainty and also share his vision with the employees to influence them perform well to achieve the goal. There are some points can be identified and apply to other relevant theory, for example, implicit leadership theory. Implicit leadership theory emphasize the importance of involves followers perception about the characteristics and behaviors of the leader. And this point not mentioned in the competency and transformational leadership theories.